Post by sakibkhan50 on Feb 27, 2024 4:34:50 GMT
Last June 19th, Overskin, the new make-up brand by VeraLab, was presented to the public with an event called “Overskin Reveal” in Milan. But what is it exactly? Cristina Fogazzi, founder of VeraLab and Overskin Cristina Fogazzi, founder of VeraLab and Overskin Overskin is the result of the extension of one of the most loved , appreciated and discussed brands of recent years. And through it, VeraLab marks its entry into a new market, that of make-up. But let's take a step back: what is VeraLab? The origins of success: the Cynical Beautician VeraLab was born from an intuition of its founder Cristina Fogazzi , who, after being fired from a beauty center where she worked, decided in 2009 to open her own: BellaVera . To promote it, he arrived on Facebook in September 2013 with the page "L'Estetista Cinica" , and also opened his own blog. Through a caricatured character and cartoons , Cristina gives advice to women, breaking down false beliefs and myths about beauty treatments.
Invite them to accept and like themselves as they are , abandoning Ecuador Mobile Number List impossible expectations. And he does it using a Tone of Voice that is frank, irreverent, funny and cynical enough. In a short time that character created by Cristina will become a real star on social media , reaching thousands of likes and followers between Facebook and Instagram. Cartoon of The Cynical Beautician Cartoon of The Cynical Beautician Over the years, the popularity of the Cinica Beautician grows and in 2015 VeraLab was born, a line of skincare products for the face and body. As can be read on the brand's website , behind the new project there was a feeling of dissatisfaction with what the market offered at the time. “At the beauty center we were not satisfied with the products used, so we created our own line.” Cristina Fogazzi , thanks to the popularity on social media with her alter-ego and her salon, had managed to understand women's needs and what they needed , coming into direct contact with them.
Women no longer wanted to compare themselves to the unrealistic beauties promoted by beauty advertisements. Instead, they wanted to feel like themselves and feel good in their own bodies, treating themselves to that beauty treatment that they could do independently and comfortably at home . That's why there was a need for new products on the market . Of products that reflected Cristina Fogazzi's knowledge of the female universe, and that met their needs . The power of sincerity And from here the VeraLab world was born, which takes its name from the BellaVera beauty center. The beauty promoted by the brand is normal, everyday, non-stereotypical, not perfect. A sincere, inclusive beauty. In one word: true. And that doesn't deceive. One of the brand's strengths, in fact, is its sincerity towards customers . This is what we read on the website: “We don't lie to our clients3. The “culotte de cheval” can improve with our products, but not disappear completely. This is an attitude that people appreciate, as clearly expressed in the various reviews released.” Little by little, VeraLab's all-pink dream has conquered the market, with unparalleled success, even on a social level. Over 600K followers for the brand's Instagram profile , and 1 million for that of
Invite them to accept and like themselves as they are , abandoning Ecuador Mobile Number List impossible expectations. And he does it using a Tone of Voice that is frank, irreverent, funny and cynical enough. In a short time that character created by Cristina will become a real star on social media , reaching thousands of likes and followers between Facebook and Instagram. Cartoon of The Cynical Beautician Cartoon of The Cynical Beautician Over the years, the popularity of the Cinica Beautician grows and in 2015 VeraLab was born, a line of skincare products for the face and body. As can be read on the brand's website , behind the new project there was a feeling of dissatisfaction with what the market offered at the time. “At the beauty center we were not satisfied with the products used, so we created our own line.” Cristina Fogazzi , thanks to the popularity on social media with her alter-ego and her salon, had managed to understand women's needs and what they needed , coming into direct contact with them.
Women no longer wanted to compare themselves to the unrealistic beauties promoted by beauty advertisements. Instead, they wanted to feel like themselves and feel good in their own bodies, treating themselves to that beauty treatment that they could do independently and comfortably at home . That's why there was a need for new products on the market . Of products that reflected Cristina Fogazzi's knowledge of the female universe, and that met their needs . The power of sincerity And from here the VeraLab world was born, which takes its name from the BellaVera beauty center. The beauty promoted by the brand is normal, everyday, non-stereotypical, not perfect. A sincere, inclusive beauty. In one word: true. And that doesn't deceive. One of the brand's strengths, in fact, is its sincerity towards customers . This is what we read on the website: “We don't lie to our clients3. The “culotte de cheval” can improve with our products, but not disappear completely. This is an attitude that people appreciate, as clearly expressed in the various reviews released.” Little by little, VeraLab's all-pink dream has conquered the market, with unparalleled success, even on a social level. Over 600K followers for the brand's Instagram profile , and 1 million for that of
