Post by account_disabled on Feb 24, 2024 8:25:21 GMT
We have already talked on other occasions about the importance that the creation of a well-designed influencer marketing campaign can have for a company and the opportunities offered by this type of advertising investment. Well, in this article we want to talk to you about a topic that not everyone knows about yet, although it has been talked about for some time: virtual influencers . This is a phenomenon that is becoming increasingly popular and which arouses a lot of curiosity among both users and brands , many of which have already taken the opportunity to promote their products and services by exploiting the visibility of virtual influencers. In a world where artificial intelligence is becoming increasingly widespread, virtual influencers are a further example of how the boundary between reality and fiction is increasingly blurred and of the way in which technology is profoundly changing the approach to digital marketing . After talking about influencer marketing for companies or PAs and how much it costs to do influencer marketing , we will then discover who virtual influencers are , how they are involved by companies and with what advantages; Finally, we will illustrate some examples of virtual influencers , focusing on the most famous .
What is a virtual influencer? Let's start with the definitions. Virtual influencers are people or Middle East Phone Number List characters created on the computer , for example with CGI ( Computer-Generated Imagery ) software: they can have the realistic appearance of a person or, in other cases, anthropomorphic or animal features and are equipped with personalities and characteristics specifications that are reflected in what they do and communicate on social media. The most interesting aspect is that, despite not living in the real world, virtual influencers have an important impact on it: just like real influencers, in fact, they are exploited by companies to sponsor products and services and many of them , as we will see, collaborate with very important brands. The evolution of the virtual influencer phenomenon As we read on Virtual Humans , a site dedicated to the topic of virtual influencers, the concept of imaginary celebrities can be traced back to long before the birth of digital, even if the term " virtual influencer " was born with the spread of social platforms . To make a small excursus that helps us better understand the development of the phenomenon, among the first fictional figures who, since the end of the 2000s, have gained more and more popularity is Hatsune Miku .
This character, who has the appearance of a 16-year-old manga-style girl with turquoise hair, was initially born as a mascot of a text-to-speech software created in 2007 in Japan. Then, over time, she became a real pop superstar by releasing albums and holding concerts where she performed in the form of a hologram. With her success, Hatsune Miku is proof of how a fictional character can transform into a real celebrity, in this case the most famous virtual singer in the world . The first appearance on YouTube by Lu Do Magalu , one of the most followed virtual influencers, dates back to 2009 , while we have to wait until 2016 for the birth of Miquela Sousa , also called Lil Miquela , who collaborates with famous brands and "appears" together with celebrities like Bella Hadid and Millie Bobby Brown. Today there are many virtual influencers: some have human features, like Lil Miquela, others are fantastic characters, with a cartoon or animal appearance. Examples of this include The Good Advice Cupcake , a cute candy-shaped character who shares good advice on Instagram, and Nobody Sausage , a fun animated sausage popular on Instagram and Tik Tok. Virtual influencers: what they are for and what they do But what exactly do virtual influencers do? Simple, what human influencers do: they publish stories, videos, photos on social media and often undertake collaborations with companies and brands to promote products and services. Some seem to all intents and purposes to be authentic people because, in addition to their realistic appearance, they have a personality studied down to the smallest detail , they regularly publish content and have attitudes typical of Generation Z kids who, as we will see shortly, are among those who follow them more.
What is a virtual influencer? Let's start with the definitions. Virtual influencers are people or Middle East Phone Number List characters created on the computer , for example with CGI ( Computer-Generated Imagery ) software: they can have the realistic appearance of a person or, in other cases, anthropomorphic or animal features and are equipped with personalities and characteristics specifications that are reflected in what they do and communicate on social media. The most interesting aspect is that, despite not living in the real world, virtual influencers have an important impact on it: just like real influencers, in fact, they are exploited by companies to sponsor products and services and many of them , as we will see, collaborate with very important brands. The evolution of the virtual influencer phenomenon As we read on Virtual Humans , a site dedicated to the topic of virtual influencers, the concept of imaginary celebrities can be traced back to long before the birth of digital, even if the term " virtual influencer " was born with the spread of social platforms . To make a small excursus that helps us better understand the development of the phenomenon, among the first fictional figures who, since the end of the 2000s, have gained more and more popularity is Hatsune Miku .
This character, who has the appearance of a 16-year-old manga-style girl with turquoise hair, was initially born as a mascot of a text-to-speech software created in 2007 in Japan. Then, over time, she became a real pop superstar by releasing albums and holding concerts where she performed in the form of a hologram. With her success, Hatsune Miku is proof of how a fictional character can transform into a real celebrity, in this case the most famous virtual singer in the world . The first appearance on YouTube by Lu Do Magalu , one of the most followed virtual influencers, dates back to 2009 , while we have to wait until 2016 for the birth of Miquela Sousa , also called Lil Miquela , who collaborates with famous brands and "appears" together with celebrities like Bella Hadid and Millie Bobby Brown. Today there are many virtual influencers: some have human features, like Lil Miquela, others are fantastic characters, with a cartoon or animal appearance. Examples of this include The Good Advice Cupcake , a cute candy-shaped character who shares good advice on Instagram, and Nobody Sausage , a fun animated sausage popular on Instagram and Tik Tok. Virtual influencers: what they are for and what they do But what exactly do virtual influencers do? Simple, what human influencers do: they publish stories, videos, photos on social media and often undertake collaborations with companies and brands to promote products and services. Some seem to all intents and purposes to be authentic people because, in addition to their realistic appearance, they have a personality studied down to the smallest detail , they regularly publish content and have attitudes typical of Generation Z kids who, as we will see shortly, are among those who follow them more.