Post by bonnasuttadhar225588 on Feb 15, 2024 10:10:14 GMT
The young environmental activist, Greta Thunberg, has pointed out that the fast fashion industry cheats with greenwashing and asks influencers and the media to make a commitment to raise awareness about the link between fast fashion and the climate crisis, according to Yahoo News . In several ways, fast fashion is associated with unsustainable practices, given that it obeys trends of rapid delivery, production and waste that end up having a huge impact on the environment, in addition to affecting the labor rights of workers. Greta and her influence on environmental awareness Thunberg has had a great influence on environmental awareness in youth activism. An example of this are the global mobilizations that he has urged through #FridaysForFuture, as a form of protest against the climate inaction of world leaders. Even during her attendance at COP26 in Glasgow, the young woman refused to travel by plane, pointing out the serious consequences that this industry has on global warming.
To a certain extent, we could affirm that Greta opened the conversation about the responsibility of the aviation sector by not opting for this means, calling to join the flygskam movement ("shame of flying"), an Western Sahara Email List initiative conceived in her native Sweden, which urges people to stop traveling by plane to avoid high CO2 emissions. "Swedes appear to be following the example of climate activist Greta Thunberg by avoiding air travel. The percentage who chose to take a train instead of flying has doubled in a year and a half. Deutsche Welle. industry-fast-fashion-pollutes Fast fashion industry deceives with greenwashing : Thunberg But could it have the same power of influence in the fast fashion industry that it deceives with greenwashing ? Brands know the pressure they face, which is why they have communicated efforts to their consumers regarding sustainability. However, many of these actions have been accused of being deceptive , that is, greenwashing .
The above is not a surprise since clothing, accessories and shoes have a very short useful life and a very complex and inefficient recycling and reintegration process, which is why Thunberg has opted for consistency, ensuring that around 90% of her wardrobe It is made up of outfits that come from other people, such as old clothes from your family or friends. In an interview for Elle 's Ask Me Anything YouTube channel in the UK, activist Aja Barber asked Thunberg how she approaches the topic of fast fashion with her friends, who responded: "Most people know that [fast fashion] ] is very harmful to the environment, but I think they seem to think that there are many brands that are trying to be better and more sustainable. Nothing could be further from the truth, Thunberg emphasized. According to her, clothing brands are making people think that they are taking environmentally friendly actions, but that is not the case, the fast fashion industry cheats with greenwashing , she pointed out. Sustainable claims of fast fashion brands increase In recent years, a multitude of fast fashion brands have made claims about sustainability. An example of this is Zara's "Join Life" campaign, which includes pieces made from recycled wool and organic cotton, while each item in H&M's "Conscious" collection claims to be composed of at least 20-50 % sustainable materials. However, research conducted by the Changing Markets Foundation (CMF)—a foundation that works to expose irresponsible corporate practices and drive change toward a more sustainable economy—in early 2022 found evidence that some brands' claims about sustainability were not maintained.
