Post by lizaseo11 on Nov 10, 2024 3:48:18 GMT
A blog is one of the places on a website that generates the largest amount of traffic from search engines and social networks. A properly optimized blog will increase the likelihood of the site reaching the top for a number of information queries, and a properly designed blog will increase conversion, thereby turning a blog from a place where you simply write about your company into a place that brings new clients to the company.
How to do this?
Read on for our 6-step guide to increasing your blog conversions.
What should you do before increasing CTR?
Before we look at how to increase blog conversion, we need to make sure that the blog is optimized properly for both users and search engines. In this case, we are talking about improving (or implementing) On-Page SEO.
First of all, you need to check how well your blog pages are optimized. To do this, you should check the following points:
Keywords: Make sure you use keywords that your audience can find you by online. You can use tools like Ubersuggest or KWFinder to find keywords better.
Title. One of the most important shopify website design elements of a page is the first thing your customers will see in search results. Make sure your page titles are no more than 60 characters long, contain your main keyword, and are relevant, clear, and readable to visitors.
URL: When composing a URL, do not include the date, avoid using dynamic parameters, make sure to include the keyword, and try to make the URL as short as possible.
Meta-Description. Another important element that takes part in the formation of the snippet. Try not to make the description longer than 300 characters and make sure that it contains keywords, but at the same time do not violate the density of keywords.
Headings. H1/H2 headings make navigation easier for both users and search engines. Make sure your headings are relevant and contain your main keywords.
Internal linking. Does not have a direct impact on ranking, but helps increase the time and depth of page views.
In addition to the above, you must consider the most important thing - the quality of the content. Quality means not only its length, uniqueness and other technical parameters, but also its attractiveness, relevance and readability for visitors.
How to increase blog CTR?
If you have taken into account all the above recommendations and your pages are optimized properly, you can proceed to directly improving the conversion on the blog. This can be done with the help of the following 8 recommendations.
1. Make sure your CTAs are clickable
The clickability of CTA directly affects the conversion on the blog. Therefore, evaluate whether your CTA buttons meet the following requirements:
Contrast of background and text of the CTA.
Short and clear content with a call to action.
Clear visual boundaries that make the CTA stand out from the crowd.
Successful placement of CTAs (in areas that users pay the most attention to).
When composing CTAs, we recommend paying attention to personalized CTAs , as well as phrases that work best on the blog .
2. Identify the areas where visitors will focus their attention
In this case, the best option would be to use heat maps to determine the user's attention spots - i.e. those places where the readers' attention is most concentrated. In this case, you can use services that will allow you to see heat maps for your site .
If you don't have the opportunity (or don't want to) use heatmaps, you can use the "F" rule as a guide: it states that users' attention on a web page generally follows an F-shaped pattern:
Heatmap For Blogs Conversion Rate Optimization 768X356
Accordingly, the most important content should be placed in places where readers' attention is concentrated, in particular - CTA buttons, navigation elements, etc.
3. Use power words in your CTAs
Words are key not only in SEO, but also in marketing - particularly when it comes to attracting visitors' attention to perform a target action. In this case, you can use so-called booster words - those words that provide emotional reinforcement of your offer in the CTA.
Power Words For Blogs 768X357
“Right now”, “Instantly”, “Improve”, “Incredible” and other combinations of power words can significantly increase the CTR on your blog.
4. Test different CTA colors
A recent study by Hubspot found that using red CTAs instead of green ones increased blog conversions by 22.4%. The study was conducted on a blog where different groups of readers were offered absolutely identical web pages with content, the only difference being the color of the CTA buttons.
What can we conclude? If a good color sells, then the right color sells even better.
There is no specific color that suits every website or blog. It is not that red attracts the most attention, and green symbolizes productivity. The most suitable option can only be found by testing colors on your own blog.
Button Colors Cro For Blogs
5. Use pop-ups
Depending on the type of action, there are five types of pop-ups:
Entering the page: in this case, either a pop-up or a so-called welcome mat appears - a banner that takes up the entire space of the screen.
Page Scrolling: The pop-up appears when the user scrolls the page to a certain point.
Interaction with an element: a pop-up occurs when a user interacts with an element on the page.
Time on Page: The most common type of pop-up, it appears when a user has been on a page for a certain amount of time.
Exit page: the so-called exit pop-up, which appears when the user wants to leave the page.
When setting up pop-ups, be guided by the correct timing - using them immediately after the user has entered the page is useless - with a 98% probability the user will close it without reading the offer.
Adviсe:
Collapse, don't close the pop-up. The user may not be interested in the offer at the moment and may close it. We recommend leaving pop-ups in collapsed mode so that the user can always expand it and use the offer.
Don't open it multiple times. If the form was closed, don't show it to the user on every page when the visit/session is not completed.
Set limits. If a user visited your site 4 times and closed your offer 4 times, don't show it another 10-20 times.
Don't show the offer over and over again. If the user has completed the target action specified in the pop-up, don't show it again - this is already your client, and there is no need to show him the offer again.
Avoid a large number of pop-ups. It is enough to use only one pop-up during a session/visit. Otherwise, static CTA buttons can improve conversion.
6. Use social media to increase traffic
The last but not the least tip is to use social media to increase traffic. So, with the help of social media, you can get a large number of blog subscribers who will receive your newsletter and, eventually, can convert into customers.
Conclusion
Finally, we would like to note that you should check the appearance of your snippet in the search engine and evaluate how attractive the title and description of the page in the search results are for you. For these purposes, we recommend using SpySERP, with which you can view SERP scans in real time.
How to do this?
Read on for our 6-step guide to increasing your blog conversions.
What should you do before increasing CTR?
Before we look at how to increase blog conversion, we need to make sure that the blog is optimized properly for both users and search engines. In this case, we are talking about improving (or implementing) On-Page SEO.
First of all, you need to check how well your blog pages are optimized. To do this, you should check the following points:
Keywords: Make sure you use keywords that your audience can find you by online. You can use tools like Ubersuggest or KWFinder to find keywords better.
Title. One of the most important shopify website design elements of a page is the first thing your customers will see in search results. Make sure your page titles are no more than 60 characters long, contain your main keyword, and are relevant, clear, and readable to visitors.
URL: When composing a URL, do not include the date, avoid using dynamic parameters, make sure to include the keyword, and try to make the URL as short as possible.
Meta-Description. Another important element that takes part in the formation of the snippet. Try not to make the description longer than 300 characters and make sure that it contains keywords, but at the same time do not violate the density of keywords.
Headings. H1/H2 headings make navigation easier for both users and search engines. Make sure your headings are relevant and contain your main keywords.
Internal linking. Does not have a direct impact on ranking, but helps increase the time and depth of page views.
In addition to the above, you must consider the most important thing - the quality of the content. Quality means not only its length, uniqueness and other technical parameters, but also its attractiveness, relevance and readability for visitors.
How to increase blog CTR?
If you have taken into account all the above recommendations and your pages are optimized properly, you can proceed to directly improving the conversion on the blog. This can be done with the help of the following 8 recommendations.
1. Make sure your CTAs are clickable
The clickability of CTA directly affects the conversion on the blog. Therefore, evaluate whether your CTA buttons meet the following requirements:
Contrast of background and text of the CTA.
Short and clear content with a call to action.
Clear visual boundaries that make the CTA stand out from the crowd.
Successful placement of CTAs (in areas that users pay the most attention to).
When composing CTAs, we recommend paying attention to personalized CTAs , as well as phrases that work best on the blog .
2. Identify the areas where visitors will focus their attention
In this case, the best option would be to use heat maps to determine the user's attention spots - i.e. those places where the readers' attention is most concentrated. In this case, you can use services that will allow you to see heat maps for your site .
If you don't have the opportunity (or don't want to) use heatmaps, you can use the "F" rule as a guide: it states that users' attention on a web page generally follows an F-shaped pattern:
Heatmap For Blogs Conversion Rate Optimization 768X356
Accordingly, the most important content should be placed in places where readers' attention is concentrated, in particular - CTA buttons, navigation elements, etc.
3. Use power words in your CTAs
Words are key not only in SEO, but also in marketing - particularly when it comes to attracting visitors' attention to perform a target action. In this case, you can use so-called booster words - those words that provide emotional reinforcement of your offer in the CTA.
Power Words For Blogs 768X357
“Right now”, “Instantly”, “Improve”, “Incredible” and other combinations of power words can significantly increase the CTR on your blog.
4. Test different CTA colors
A recent study by Hubspot found that using red CTAs instead of green ones increased blog conversions by 22.4%. The study was conducted on a blog where different groups of readers were offered absolutely identical web pages with content, the only difference being the color of the CTA buttons.
What can we conclude? If a good color sells, then the right color sells even better.
There is no specific color that suits every website or blog. It is not that red attracts the most attention, and green symbolizes productivity. The most suitable option can only be found by testing colors on your own blog.
Button Colors Cro For Blogs
5. Use pop-ups
Depending on the type of action, there are five types of pop-ups:
Entering the page: in this case, either a pop-up or a so-called welcome mat appears - a banner that takes up the entire space of the screen.
Page Scrolling: The pop-up appears when the user scrolls the page to a certain point.
Interaction with an element: a pop-up occurs when a user interacts with an element on the page.
Time on Page: The most common type of pop-up, it appears when a user has been on a page for a certain amount of time.
Exit page: the so-called exit pop-up, which appears when the user wants to leave the page.
When setting up pop-ups, be guided by the correct timing - using them immediately after the user has entered the page is useless - with a 98% probability the user will close it without reading the offer.
Adviсe:
Collapse, don't close the pop-up. The user may not be interested in the offer at the moment and may close it. We recommend leaving pop-ups in collapsed mode so that the user can always expand it and use the offer.
Don't open it multiple times. If the form was closed, don't show it to the user on every page when the visit/session is not completed.
Set limits. If a user visited your site 4 times and closed your offer 4 times, don't show it another 10-20 times.
Don't show the offer over and over again. If the user has completed the target action specified in the pop-up, don't show it again - this is already your client, and there is no need to show him the offer again.
Avoid a large number of pop-ups. It is enough to use only one pop-up during a session/visit. Otherwise, static CTA buttons can improve conversion.
6. Use social media to increase traffic
The last but not the least tip is to use social media to increase traffic. So, with the help of social media, you can get a large number of blog subscribers who will receive your newsletter and, eventually, can convert into customers.
Conclusion
Finally, we would like to note that you should check the appearance of your snippet in the search engine and evaluate how attractive the title and description of the page in the search results are for you. For these purposes, we recommend using SpySERP, with which you can view SERP scans in real time.
